Adapt to the "new normal" by taking your brand digital!

Dec 9

The pandemic has turned the world upside down, forcing businesses to downsize or, worst, fold up. Whether you’re new in the business world or a veteran, there’s one thing we have in common, and that’s struggling with the uncertainty of these trying times. The pandemic has disrupted the economy, and many businesses weren’t prepared for these changes... Now that companies are opening up slowly, we’re all still struggling with the losses. Luckily, the gift of technology has given us the luxury of expanding your business to new horizons -in a digital space. The key to amping up your business resiliency is adapting and mitigating those losses. Many small business owners are changing the way of business by elevating their brand presence.

Why digital?

Pre-pandemic, turning to digital technology, and establishing an online presence wasn’t a priority for many businesses. The abrupt worldwide changes have forced businesses big and small to adapt, change business strategies, operations, and lean towards taking their place online to pivot.

If you haven’t already turned to digital to elevate your brand’s presence, now is a perfect time. A vast population of this planet is connected. Do you want to know who and where your customers are and what they’re looking for? - Perhaps even your competitors? Going digital gives you the ability to measure your results and find vital information, to keep you updated continuously. The use of digital platforms has not only increased productivity, but it saves time, keeps your consumers engaged, and it’s also a cost-efficient way to get your brand out there.

Successful customer journeys.

Back in the day, many consumers begin their customer journey by calling the business first hand to ask for questions and utilizing useful old yellow pages. Nowadays, the first start of the customer journey is “discovery.” Many consumers already know what they want before they make that purchase. The first step of discovery is typing what they are looking for in their web browser and hoping to get the answers they are looking for before purchasing a product or service. Without that useful information, some customers may steer the other way for the lack of credibility.

Not every business needs a massive website with extensive data for credibility since many online platforms can showcase your products or services. However, having a space to answer basic customer questions about who you are, where you are, and how they can purchase your products or services is extremely crucial for your business to thrive. Many companies that have pivoted online have been flourishing during these times. When looking for a product or service, consumers look for reliability and convenience.

Building a human connection.

Building an online brand presence will not only help humanize your brand, but it will encourage meaningful conversations and tear down the walls that you may have with your prospects, audience members, and potential customers. Now that your audience is looking for answers online more than ever, it’s time to start pivoting your business online to provide the solutions your audience is looking for. Neglected responses will result in high churn rates and lost sales. As much as you want to grow your sales, engagement is vital. Pro tip: Engagement isn’t a one-way conversation.

Learn to adapt.

Traditional marketing will always be a staple when it comes to increasing the number of sales. However, many companies relied heavily on word of mouth referrals and foot traffic, which is why business profits have taken damaging hits during the pandemic. Social distancing has forced businesses to re-think their strategies and open shop online.

As the pandemic continues to carry-on and the fear of uncertainty remains stagnant, the consumer mindset also doesn’t stop. People still need to make purchases to continue with their everyday lives. Building your resilience is crucial, which means adapting to the changes by taking advantage of the digital world’s resources. It’s not too late to create a smart strategy that will help you respond to your clients promptly, increase customer loyalty, and create a strong brand presence.

If you haven’t turned to a digital marketing transformation, you’re in luck - digital marketing is here to stay and will become a part of your long-term marketing contingency plan.

Bottom line

Re-thinking your strategy while managing your business during a time of crisis may seem daunting. Lucky for you, there are a ton of available resources to guide you through the transitions that your company is facing presently. Gravitating towards taking your brand to a digital space opens windows of opportunities.

Our strategic, efficient, and streamlined approach at Raven + Co doesn’t serve as just an emergency fill-in to help gain your business resiliency during these times- but, overall, continues to help your business carry on by providing you with long-term value.

Unsure where to start? Book a brainstorming session, and we’d be more than happy to discuss your unique business plan with a personalized strategy made just for you and your business.