How to jumpstart your 2021 marketing strategy!

2020 has been a challenge for businesses globally due to the pandemic. Now more than ever, pivoting to digital has been advantageous during the height of the pandemic and the last quarter of the year. Now that we’re nearing the end of the year and the end of the holiday season, it shouldn’t be the end of your businesses’ marketing strategy. Jumpstart your year with better calls to action and newer ideas that can help you convert, even during the daunting “first quarter” of 2021! 

Start fresh with a new email marketing campaign. 

It’s easy to get lost in your audience’s spam folders because checking emails during the holidays isn’t exactly at the top of everybody’s to-do list. If you want to stand out from the competition, personalize your current email marketing campaign and make it known to your loyal customers that you are: listening, and they are your number one priority. Get your customers involved with your 2021 plans. They are the reason why you are thriving in the new year, to begin with! 

A good idea is to provide your customers with an exclusive promotional code or “refer a friend” discount to give them a holiday gift. It not only feels personalized, but it’s also a great way to jump-start your lead generation strategy early. There’s no harm in planning ahead.

Launch a Virtual New Year Party! 

Long gone are the days of infomercials, and now we’ve been utilizing video conferences, virtual events and, live streamings more than ever to help consumers grow their experiences. You can use this occasion to hold a virtual New Year event online to welcome new promotional deals, launching new products, and building connections between your audience base of loyal customers and new customers. At Raven + Co, we specialize in virtual events from planning to execution to help expand your customer database and give your loyal customers something to take with them (experience!)

Influencer marketing is also a  great way to scale! Get creative and have loyal customers or micro/max influencers to review and try out the products sent by your company during the event itself. Now that digital has taken over, you don’t need to worry about a fancy DJ or catering costs. Virtual experiences humanize your brand’s presence and opens up one-sided conversations between your company and the audience. Do you want prospects to see more to your brand than billboard-like advertisements? Widen your target audience and create meaningful experiences that will get your audience talking. Virtual events will strengthen your customer journey and build your retention list. 

Update your info!

As a business, you know very well that you’re always updating your services. Whether it’s your business hours, prices, or services, you must stay up to date and inform your customers and potential clients that these changes are being made. Put yourself in your customers’ shoes; misinformation and an outdated page causes headaches and can be deemed unprofessional. 

Do a quick audit on your website, your Google Business information, and your social media pages -take a look at your branding. Do you need a new profile photo, banner, or cover photo? Is your information updated? Make it easy for your customers to reach you and look over errors that might be a roadblock in your customer journey. 

Revamp your visuals.

A new year means a clean state - It’s a perfect time to introduce a fresh new look. As your business and clients evolve, so does your visual brand identity. 

The best brands tell a story through their visual presentations. From logos, banners to website design, and social media content, it’s the first thing that your customers look at and gravitate towards. Compelling images and attractive colors are the same as beautiful product packaging; whether you like it or not, customers judge the book by its cover. 

Revisit what worked last year (and what didn’t) 

The best part of running a business is how easy it is to look back and discover what worked for your business and what didn’t. Is it time to re-think your content marketing strategy? Look back at your digital analytics and reports. 

The best part of digital marketing is how simple it is to measure your successes and failures. What opportunities can you find in your current strategy, or what aspects can you eliminate to save your business time and costs? Elements in your marketing plan that produced the highest ROI in 2020 can expand your digital space further. Use what didn’t work and what did to your advantage and leverage on it.
Come up with internal new Year resolutions with discovery sessions! 

Internal metrics and analytics are vital for your business to grow, but they must align with your company’s values and philosophies. Did you have a strategy last year but soon enough, your plan went out the window? At Raven + Co, we provide personalized discovery sessions where you can list your New Year goals and business resolutions. Do you want to increase your customer database? Increase your brand visibility online? Maybe you want to start scaling on social media because you’ve never really had the time of day to sit down and create a strategy that will scale.

Without compromising your companies’ core values, consistency is of utmost importance in your 2021 strategy. Take your big ideas, think outside the box with a customer-first mindset, and find a plan that sticks. The beauty of marketing is the ability to use trial and error. However, with the right direction and proper execution, your ability to scale and increase your database will be easy for your business this year.