Jumpstart your real estate marketing plan!
The real estate industry is vast and booming; millions of real estate agents cast their net for buyers looking for their ideal home. However, when it comes to the “new normal,” the real estate industry has also experienced many downfalls since many lockdowns, quarantines, and enhanced health protocols are put into place. This situation doesn’t mean you can’t use this time to take advantage of the new digital marketing trends and remarket your brand to adapt to the changes. Whether you’re new to the real estate industry or want to revamp your marketing style, this is the perfect time to craft your strategy to help you stand out from the large market. When it comes to any industry, digital users are spending more and more time on social platforms, especially when making purchasing decisions. Buying or renting a home might not be at the top of their list right now due to the many problems that society faces globally, but it is good to jumpstart your brand to gain trust from potential home buyers and your community.
To be ahead of the game, you have to keep up with consumer demands and digital trends. Not only do you have to be on your feet constantly, but you have to gain your audience’s trust by creating content that speaks directly to them. After all, they trust you to find them the perfect home for them to live in. Here are real estate marketing tips to help you land your ideal target client and help you nurture relationships in your community.
Pivot to virtual staging and virtual tours!
Now that we’re limited to moving operations to work from home set-ups, the identical setups apply for home buyers and agents. Traditional staging and tours require professional stagers to go into the homes and rearrange furniture to make it look compelling enough for the potential to want to buy it. With virtual staging, agents and stagers can stage a home with minimal effort virtually with clear photos of homes they can alter and add in furniture that matches your client’s interests. According to a study from Realtor.com, the same goes for virtual tours; listings that offer virtual tours receive 87% more views than properties that don’t have any. This statistic is not a surprise since the digital landscape is constantly evolving daily, especially during the pandemic. In addition, virtual tours aren’t as tricky as it sounds; there are tons of online software for this to help grow your brand professionally and show your clients that you’re willing to adapt to any situation.
Collaborate with small businesses in your community!
As you may know, real estate is a heavily location-based industry. While it makes no sense to promote your content globally, knowing that your client base is in your community, it’s much easier to target your potential buyers. How do you build trust within your community, and how do you become the go-to agent that nurtures leads? First, do some market research by visiting your community hotspots, especially local businesses. Building relationships with local companies helps you gain your community trust; many people drop by local companies from different cities and towns, especially if they are reputable. Nurturing these relationships increases the chances of word-of-mouth marketing from business owners. Also, gaining knowledge of the businesses in your community is a great way to promote them on social media; collaboration is essential!
Reviews, recommendations, and testimonials!
Whether you’ve worked with a few clients or a hundred plus, it’s good to retain the relationships with them. As you seal the deal with a client, kindly ask for a review or testimonial that you can use for your social platforms and your website. How can you ensure good reviews from your clients? Be an excellent real estate agent by giving them fantastic customer experiences that will make a lasting impression. A good tip that real estate agents do is going above and beyond by providing welcome gifts for their new home that they can remember you by; you can explore budget-friendly options! When you end your deal with your client, make it a practice to follow up. Nurturing these relationships will leverage your word of mouth marketing strategy and build your credibility in your community and real estate market.
Optimize your social media pages
According to Hubspot.com, 90% of real estate agents use social media to an extent, whether by consuming media or using it to leverage their brand. A dedicated page for your real estate business’s on Facebook, Instagram, and Linkedin is a great way to showcase content about your knowledge in the industry. In addition, you can promote case studies, and most importantly, a great way to connect with your potential clients in real-time. When publishing content on social media, create content that will help you humanize your brand and help build emotional relationships with your audience. When it comes to building your brand, it’s not all about showcasing your expertise, but your audience should be able to know that they can trust you too.
Don’t focus on hard-selling; focus on lifestyle selling.
As a real estate agent, you know very well that it’s not all about the square meters or the lighting fixtures when selling a house. You have to create an emotional appeal. When it comes to real estate marketing, customers aren’t purchasing houses just for the physical aspect, but they’re looking for a sense of community and about how the home will make them feel. When it comes to producing content on your social pages, steer away from traditional real estate marketing posts that look only like listings on a catalog. Produce content that showcases the compelling and ideal lifestyle that your audience can achieve if they purchase a home in your community. Pro tip: Videos are a fantastic way to capture your audience’s attention; it’s a great way to convey realistic and relatable content that has an emotional appeal.
Collaborate with experts in your industry
Fostering client relationships are essential but building credibility by collaborating with market experts is an excellent way to showcase friendly collaborations and to provide meaningful information that your clients can get value from. In addition, now how everybody is pivoting to digital and events/conferences are put on hold, it’s an excellent way to host a live talk, a podcast, or a webinar. Essentially, your attendees are your potential clients, and it’s an easy way to grow your email marketing list!
As the real estate industry expands, everybody finds creative ways to differentiate themselves from other agents in the industry, and content marketing is one of the most effective to reach an audience in your community. If you think you need expertise in gaining traffic and expanding your brand presence, get in touch with our brand experts! At RAVEN + CO., we've helped real estate agents and brokers in the industry gain visibility in the digital space. Our personalized approach and purposeful storytelling also apply in a competitive and vast market like real estate, where it's become a challenge to stand out. Our tactics are developed with social listening on insider knowledge of the industry. Whether it's promoting events (in-person or virtual), building stand-out websites, campaigns and content, we do it all.
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